For Petit Joys, we created a branding that reflects the detail and delicacy of the pieces the brand offers. Every element helps to tell the story of the seed that holds small moments of happiness and, along its journey, blossoms to reveal its essence in the heart of the person who receives it.

Based on this concept, we developed an identity that embodies a simple, artisanal, and contemporary personality. The logo was designed with delicate and minimal typography, enriched with subtle details that give it a unique character, while the isotype tells the story of the brand through its shape. Additionally, a series of labels were created to wrap each product, forming a family of packaging that is both simple and refined.

Manifiesto: We carry with us the most beautiful of gifts, a container of memories and sensations; the seed that holds the stories of the artisans of a place. What starts as something small and full of intention, becomes something as big as happiness and pleasure itself.

This is a seed ready to travel and take root; making something new grow in the heart of those who receive it, something that makes you bloom and appreciate the stories of those who, with their mastery, remind us that life, in its essence, is made of small moments of joy.