For Agates From Mexico, an identity was carefully sculpted and refined, built around a solid and contemporary logo that frames the natural beauty of agates, while colors, textures, and shapes become the true protagonists of the branding.

From the very beginning, it was clear that agates had to be the main focus, with visual elements serving as complements to their extraordinary beauty. Therefore, a simple yet forceful logo was developed, inspired by the rocks that safeguard these natural gems, and accompanied by a neutral color palette that allows the stones to shine on their own.

Finally, to bring the experience of discovering an agate to the user, packaging was designed to invite them to unveil, layer by layer, these treasures crafted by nature. A sophisticated and evocative proposal, capable of conveying the essence of this process of discovery and transforming it into a unique brand experience.

Manifiesto: There's no greater artist than Earth itself, and no better experience than what we live when we discover the beauty of its art pieces, sculpted and preserved under its surface for millions of years. That is why we contemplate each pattern, shape, and color of its agates with great admiration; aware of the patient process that turns them into more than just stones, but unique and unrepeatable treasures.

With each extraction, we feel fortunate to witness these masterpieces and find in them our bond with Earth's greatness. We not only discover its beauty but also appreciate, respect, and share the value of its rarity, knowing that each agate can only exist once in a lifetime and that each one is a deep connection between the one who owns it and the Earth's artistry.